Television Viewing Preferences



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Using information from the OzTam ratings in Australia

The 15 most popular channels being viewed, between 6pm and midnight, during two specific weeks, were:

Brisbane Television Rankings.

Weekending 7th Nov 2009
Before the Tennis
: Weekending 16th Jan 2009
During the Tennis
24.2% Seven – Free to Air : 18.50% Nine – Free to Air
18.4% Nine – Free to Air : 18.20% Seven – Free to Air
13.9% TEN – Free to Air : 12.50% ABC1 – Free to Air
11.9% ABC1 – Free to Air : 12.10% TEN – Free to Air
3.9% SBS ONE – Free to Air : 4.80% SBS ONE – Free to Air
2.1% GO! – Free to Air : 2.70% GO! – Free to Air
1.1% 7TWO – Free to Air : 1.90% 7TWO – Free to Air
0.9% ABC2 – Free to Air : 1.10% ABC2 – Free to Air
0.9% ONE – Free to Air : 1.10% FOX8 – Pay TV
0.8% LifeStyle Channel – Pay TV : 1.10% ONE – Free to Air
0.7% FOX SPORTS 3 – Pay TV : 0.90% LifeStyle Channel – Pay TV
0.7% FOX Classics – Pay TV : 0.70% FOX SPORTS 3 – Pay TV
0.6% TV1 – Pay TV : 0.70% Crime & Investigation – Pay TV
0.6% FOX8 – Pay TV : 0.60% UKTV – Pay TV
0.6% UKTV – Pay TV : 0.60% TV1 – Pay TV

Market Share changes in Brisbane

  • Channel Seven with more tennis than the other channels, dropped from 24.2% market share to 18.2%
  • Channel Nine increased from 18.4% to 18.5%
  • Channel Ten dropped from 13.9% to 12.1%
  • ABC1 increased from 11.9% to 12.5%
  • All Free to Air TV dropped from 84% to 79.8%
  • All Pay TV increased from 16% to 20.2%

Sydney Television Rankings.

Weekending 7th Nov 2009
Before the Tennis
: Weekending 16th Jan 2009
During the Tennis
22.0% Seven – Free to Air : 16.70% Nine – Free to Air
18.2% Nine – Free to Air : 16.00% Seven – Free to Air
15.3% TEN – Free to Air : 13.40% TEN – Free to Air
14.7% ABC1 – Free to Air : 12.00% ABC1 – Free to Air
4.5% SBS ONE – Free to Air : 5.40% SBS ONE – Free to Air
1.8% GO! – Free to Air : 1.90% GO! – Free to Air
1.3% 7TWO – Free to Air : 1.50% 7TWO – Free to Air
1.1% FOX SPORTS 3 – Pay TV : 1.40% ABC2 – Free to Air
0.9% ABC2 – Free to Air : 1.40% FOX8 – Pay TV
0.8% FOX8 – Pay TV : 1.20% UKTV – Pay TV
0.8% UKTV – Pay TV : 1.00% LifeStyle Channel – Pay TV
0.7% ONE – Free to Air : 1.00% 13TH STREET – Pay TV
0.7% FOX Classics – Pay TV : 0.80% FOX SPORTS 2 – Pay TV
0.7% LifeStyle Channel – Pay TV : 0.80% FOX SPORTS 3 – Pay TV
0.6% FOX SPORTS 2 – Pay TV : 0.70% ONE – Free to Air

Market Share changes in Sydney

  • Channel Seven with more tennis than the other channels, dropped from 22.0% market share to 16.0%
  • Channel 9 dropped from 18.2% to 16.7%
  • Channel Ten dropped from 15.3% to 13.4%
  • ABC1 dropped from 14.7% to 12.0%
  • All Free to Air TV dropped from 82.7% to 73.6%
  • All Pay TV increased from 17.3% to 26.4%

Melbourne Television Rankings.

Weekending 7th Nov 2009
Before the Tennis
: Weekending 16th Jan 2009
During the Tennis
23.6% Seven – Free to Air : 19.20% Nine – Free to Air
21.9% Nine – Free to Air : 17.60% Seven – Free to Air
16.3% TEN – Free to Air : 14.60% TEN – Free to Air
12.6% ABC1 – Free to Air : 12.20% ABC1 – Free to Air
4.2% SBS ONE – Free to Air : 5.30% SBS ONE – Free to Air
2.2% GO! – Free to Air : 3.20% GO! – Free to Air
1.5% 7TWO – Free to Air : 2.70% 7TWO – Free to Air
1.3% FOX SPORTS 3 – Pay TV : 1.40% ABC2 – Free to Air
1.0% LifeStyle Channel – Pay TV : 1.10% FOX SPORTS 2 – Pay TV
1.0% TV1 – Pay TV : 1.00% LifeStyle Channel – Pay TV
0.9% ABC2 – Free to Air : 1.00% ONE – Free to Air
0.8% ONE – Free to Air : 0.90% FOX SPORTS 1 – Pay TV
0.7% FOX8 – Pay TV : 0.80% FOX8 – Pay TV
0.7% UKTV – Pay TV : 0.80% UKTV – Pay TV
0.5% FOX Classics – Pay TV : 0.80% 13TH STREET – Pay TV

Market Share changes in Melbourne

  • Channel Seven with more tennis then the other channels, dropped from 23.6% market share to 17.6%
  • Channel 9 increased from 21.9% to 19.2%
  • Channel Ten dropped from 16.3% to 14.6%
  • ABC1 dropped from 12.6% to 12.2%
  • All Free to Air TV dropped from 85.1% to 78.6%
  • All Pay TV increased from 14.9% to 21.4%

Adelaide Television Rankings.

Weekending 7th Nov 2009
Before the Tennis
: Weekending 16th Jan 2009
During the Tennis
26.6% Seven – Free to Air : 21.20% Seven – Free to Air
18.5% Nine – Free to Air : 17.50% Nine – Free to Air
17.6% TEN – Free to Air : 15.20% ABC1 – Free to Air
12.9% ABC1 – Free to Air : 13.90% TEN – Free to Air
3.8% SBS ONE – Free to Air : 5.10% SBS ONE – Free to Air
3.2% GO! – Free to Air : 2.50% GO! – Free to Air
1.7% ABC2 – Free to Air : 2.50% 7TWO – Free to Air
1.6% 7TWO – Free to Air : 1.70% ABC2 – Free to Air
1.1% ONE – Free to Air : 1.30% FOX SPORTS 3 – Pay TV
0.9% FOX SPORTS 3 – Pay TV : 0.70% ONE – Free to Air
0.6% UKTV – Pay TV : 0.70% 13TH STREET – Pay TV
0.6% Crime & Investigation – Pay TV : 0.70% TV1 – Pay TV
0.5% FOX Classics – Pay TV : 0.60% FOX8 – Pay TV
0.5% FOX8 – Pay TV : 0.60% SBS TWO – Free to Air
0.5% W. – Pay TV : 0.60% TV1+2 – Pay TV

Market Share changes in Adelaide


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  • Channel Seven with more tennis then the other channels, dropped from 26.6% market share to 20.0%
  • Channel 9 increased from 18.5% to 19.7%
  • Channel Ten dropped from 17.6% to 15.6%
  • ABC1 increased from 12.9% to 13.6%
  • All Free to Air TV dropped from 87.2% to 83.3%
  • All Pay TV increased from 12.8% to 15.9%

Perth Television Rankings.

Weekending 7th Nov 2009
Before the Tennis
: Weekending 16th Jan 2009
During the Tennis
25.9% Seven – Free to Air : 21.20% Seven – Free to Air
17.0% Nine – Free to Air : 17.50% Nine – Free to Air
15.7% TEN – Free to Air : 15.20% ABC1 – Free to Air
14.1% ABC1 – Free to Air : 13.90% TEN – Free to Air
4.1% SBS ONE – Free to Air : 5.10% SBS ONE – Free to Air
2.2% GO! – Free to Air : 2.50% GO! – Free to Air
1.9% ABC2 – Free to Air : 2.50% 7TWO – Free to Air
1.6% 7TWO – Free to Air : 1.70% ABC2 – Free to Air
1.1% ONE – Free to Air : 1.30% FOX SPORTS 3 – Pay TV
1.1% FOX SPORTS 3 – Pay TV : 0.70% ONE – Free to Air
0.8% TV1 – Pay TV : 0.70% 13TH STREET – Pay TV
0.8% FOX SPORTS 2 – Pay TV : 0.70% TV1 – Pay TV
0.8% TV1+2 – Pay TV : 0.60% FOX8 – Pay TV
0.6% LifeStyle Channel – Pay TV : 0.60% SBS TWO – Free to Air
0.5% Crime & Investigation – Pay TV : 0.60% TV1+2 – Pay TV

Market Share changes in Perth

  • Channel Seven with more tennis then the other channels, dropped from 25.9% market share to 21.2%
  • Channel 9 increased from 17.0% to 17.5%
  • Channel Ten dropped from 15.7% to 13.9%
  • ABC1 increased from 14.1% to 15.2%
  • All Free to Air TV dropped from 84.1% to 81.6%
  • All Pay TV increased from 14.7% to 18.4%

Source: http://www.oztam.com.au

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