Coles and Woolworths Hot Roast Chicken now $10.
In 2016 (2-3 years ago) Woolworths were selling Hot Roast Chickens for $11 each. They are now ONLY $1 cheaper, at $10 each.
Why this post? Because others are complaining that Roast Chicken discounting is coming to an end, and a Hot Roast Chicken is becoming too expensive… with headlines like this:
Coles and Woolies’ hot roast chickens just got a lot more expensive.
They just rose from $9 to $10, an increase of 11.1%
The poultry producers need a higher price as chicken feed has tripled recently, going from around $250 a tonne to $750.
The poultry producers need a higher price from retailers, to keep producing, and the retailers need to set a higher retail price according to that increased cost.
Yes, prices have increased ‘recently’, but the bigger picture still show they are cheaper than a few years ago:
2018: $8, when discounting began
Prices do change, especially when the product is reliant on a cost that can, and has, changed by a large percentage.