iSnack2.0


Are YOU the next winner of a new luxury property?

Vision Direct
Sponsor ai1

New name to replace iSnack 2.0.

UPDATE:
The Result was:

Vegemite Cheesybite is the Winner
Vegemite Cheesybite is the Winner

Vote for your choice of the new name to replace iSnack 2.0

The six names, in alphabetical order, are:

  1. VEGEMITE CHEESYBITE
  2. VEGEMITE CREAMYMATE
  3. VEGEMITE SMOOTH
  4. VEGEMITE SNACKMATE
  5. VEGEMITE VEGEMATE
  6. VEGEMITE VEGEMILD

Voting will begin at 5pm (AEST) on Friday 2 October 2009
and will end at
12 noon (AEDST) on Monday 5 October 2009.

What happened…


Agoda Hotel Bookings
Sponsor ai10

Six new iSnack 2.0 names for Vegemite fans to savour
2nd October 2009

THEIR first try was branded an iFail – now the marketing minds from Kraft have finalised six choices for the public to rename the new Vegemite spread.
The options will all be branded as Vegemite, with a choice between these six added tags: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate and Vegemild.

www.theaustralian.news.com.au/story/0,25197,26155489-26103,00.html

Vegemite iSnack2.0 name dropped
1st October 2009

MELBOURNE – US FOOD manufacturer Kraft has dropped its new name for a creamier version of the iconic Vegemite spread after consumers rejected the iSnack2.0 moniker.

www.straitstimes.com/Breaking%2BNews/World/Story/STIStory_436897.html

iSnack2.0 fury prompts naming rethink
30th September 2009

Consumer uproar over iSnack2.0 has forced Kraft to concede that its new Vegemite-cream cheese blend might have to be renamed.

www.theage.com.au/business/isnack20-fury-prompts-naming-rethink-20090930-gbwt.html

Kraft backflips on Vegemite name iSnack2.0
30th September 2009

AFTER the backlash against the name of the new Vegemite – iSnack2.0. – Kraft has decided to change the name of the famous spread to protect the national icon.

www.dailytelegraph.com.au/news/kraft-backflips-on-vegemite-name-isnack20/story-e6freuy9-1225781188006

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